Performance Marketing

Best Western Plus
Niagara falls, ON

Outdoor hotel pool area with lounge chairs and umbrellas surrounded by tropical flowers, promoting Best Western Plus Cairn Croft Hotel in Niagara Falls, Canada as a warm winter escape.
Two indoor dining areas side by side: a modern sports lounge with multiple TVs and a classic wooden dining area with vintage lighting, offering a $50 dining credit at Doc Magilligan’s or Niagara Golf Lounge.
Indoor swimming pool area with lounge chairs, umbrellas, green plants under a glass ceiling in a tropical resort setting.
Hotel room with king-size bed, beige and white bedding, a small bench, and a floral wreath graphic stating rooms starting at $99.
Project Overview
In early 2025, Cartesian partnered with BW+ Cairn Croft Hotel to tackle a classic hospitality challenge: how do you manufacture bookings during Niagara’s slow, cold months?

Our answer: A “Tropical Escape” campaign engineered for off-season impact. Leveraging targeted Meta ads, seasonal package offers, and scroll-stopping creative, we turned tropical daydreams into real reservations and ROI.
Included services

From Impressions to Reservations: Our Method.

Strategic Paid Campaigns

Created and launched distinct ad sets (GTA, U.S., retargeting) with creative optimized for audience location and travel intent.

Compelling Creative & Offer

Developed vibrant ad visuals, tropical value packages, and clear calls to action, positioning the hotel as the ideal local getaway.

Performance & Conversion Tracking

Live reporting on landing page visits, initiated checkouts, cost per visit, and channel-specific ROI to steer campaign adjustments.

Results-Driven Optimization

Iteratively refined targeting, messaging, and budget allocation to maximize reservations, revenue, and return investment - all tracked through our analytics dashboard.

a word from our co-founder, Umberto Campana

“Data-driven experimentation is everything in hospitality marketing. By A/B testing creative variations and targeting, we unlocked what truly resonates—and what converts. This campaign at Cairn Croft was a masterclass in making each ad dollar count, letting data and creativity work hand-in-hand to deliver real business impact.”

The Results

Final performance, by the numbers.

actual realized package nights from Jan 15 – Mar 31, 2025
|
143 Total Bookings

Confirmed Tropical Escape package stays from January to March 2025.

Return on Ad Spend (ROAS)
|
18.67x

For every single dollar invested in paid advertising, BW+ Cairn Croft saw an $18.67 return.

Total Impressions generated
|
193,634

GTA Campaign creative reached thousands of travelers in peak off-season.

Get started today
let's create something spectacular.
Send Us A Message
Send Us A Message
The word 'CARTESIAN' in bold, elegant white uppercase letters on a transparent background.
MAIN pages
HomeAbout UsOur PortfolioFAQsInsights
Services
Branding & CreativePerformance MarketingWebsite DevelopmentSocial Media StrategyProfessional ProductionPR & Influencer Marketing
Contact & other
Contact UsInstagramLinkedINTikTok
© CARTESIAN® 2025, All Rights Reserved
Powered by CARTESIAN

The content, imagery, and case studies presented on this website are for informational purposes only and reflect the work, philosophy, and expertise of Cartesian. All trademarks, logos, and brand names are the property of their respective owners and are used for identification purposes only. Use of these names, logos, and brands does not imply endorsement unless explicitly stated. Information provided does not constitute business, legal, or marketing advice. © Cartesian. All rights reserved.