Performance Marketing

Best Western Plus
Niagara falls, ON

Project Overview
In early 2025, Cartesian partnered with BW+ Cairn Croft Hotel to tackle a classic hospitality challenge: how do you manufacture bookings during Niagara’s slow, cold months?

Our answer: A “Tropical Escape” campaign engineered for off-season impact. Leveraging targeted Meta ads, seasonal package offers, and scroll-stopping creative, we turned tropical daydreams into real reservations and ROI.
Included services

From Impressions to Reservations: Our Method.

Strategic Paid Campaigns

Created and launched distinct ad sets (GTA, U.S., retargeting) with creative optimized for audience location and travel intent.

Compelling Creative & Offer

Developed vibrant ad visuals, tropical value packages, and clear calls to action, positioning the hotel as the ideal local getaway.

Performance & Conversion Tracking

Live reporting on landing page visits, initiated checkouts, cost per visit, and channel-specific ROI to steer campaign adjustments.

Results-Driven Optimization

Iteratively refined targeting, messaging, and budget allocation to maximize reservations, revenue, and return investment - all tracked through our analytics dashboard.

a word from our co-founder, Umberto Campana

“Data-driven experimentation is everything in hospitality marketing. By A/B testing creative variations and targeting, we unlocked what truly resonates—and what converts. This campaign at Cairn Croft was a masterclass in making each ad dollar count, letting data and creativity work hand-in-hand to deliver real business impact.”

The Results

Final performance, by the numbers.

actual realized package nights from Jan 15 – Mar 31, 2025
|
143 Total Bookings

Confirmed Tropical Escape package stays from January to March 2025.

Return on Ad Spend (ROAS)
|
18.67x

For every single dollar invested in paid advertising, BW+ Cairn Croft saw an $18.67 return.

Total Impressions generated
|
193,634

GTA Campaign creative reached thousands of travelers in peak off-season.

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let's create something spectacular.
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