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Developed a multi-platform strategy, curated all content, and managed daily engagement to drive a surge in followers, brand awareness, and peer sharing, turning WildPlay’s profiles into vibrant hubs for adventure seekers and families.
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Built relationships with media outlets and carefully selected influencers, securing brand features, authentic reviews, and creative partnerships that amplified WildPlay’s message to diverse, high-intent audiences across Ontario.
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Produced dynamic video, captivating photography, and branded storytelling assets that captured the thrill, community, and unique moments of WildPlay.
Conceptualized, promoted, and executed the Whirlpool Warrior Challenge, coordinating every aspect from logistics to live coverage, attracting 150+ participants and earning substantial media coverage.
The paid ad portfolio delivered nearly four times return on ad spend, generating $14,320.40 in direct booking revenue and far exceeding typical industry benchmarks.
The brand’s Instagram audience jumped from 55 to 538 followers in just a couple months, showcasing the impact of a refreshed content and engagement strategy.
GTA Campaign creative reached thousands of travelers in peak off-season.
WildPlay’s campaign delivered more than 650,000 impressions, achieving widespread brand awareness and exceptional audience engagement across all platforms.
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