Social Media marketing

Deerhurst resort
muskoka, ON

Two people rowing a boat on a lake at sunset with houses and trees along the shore.
Smiling female golfer in white skirt and cap walking on green near golf hole with red flag while male golfer reacts in background.
Smiling young couple enjoying a boat ride on a lake near waterfront buildings and trees under a partly cloudy sky.
Man in black shirt and blue shorts hitting a tennis ball with a yellow racket on an outdoor tennis court.
Project Overview
In June of 2025, Cartesian traveled to Huntsville for a two-day, high-energy shoot at Deerhurst Resort, Muskoka’s iconic playground.

Our objective: create raw, emotional, and exhilarating campaign content that spotlights every getaway possibility; from mountain biking and pickleball, to gourmet dining and helicopter rides.

The result was a cinematic suite of hero ads, micro-vids, and vibrant photography that made audiences crave a stay. All content was designed to ignite engagement across organic and paid social, driving new bookings and deepening brand love.
Included services

How We Delivered The Deerhurst Experience

Cinematic Campaign Production

Concept development, on-site direction, hero commercial, and four micro-ads highlighting the resort’s thrill, lifestyle, and signature amenities.

Premium Lifestyle Photography

Capturing diverse guest experiences, such as golf, spa, outdoor adventure, and intimate moments, to fuel both campaign and evergreen content.

Audience Insights & Audit

Created a detailed consumer research report and campaign audit, pinpointing target segments and engagement trends.

Social Media Performance

Engineered all assets for maximum impact on paid and organic channels. Clipped micro-content for cross-platform usage.

a word from our co-founder, Samuel miele

“Deerhurst Resort is Muskoka energy in its purest form - a place where adventure and nostalgia collide. Our campaign was all about capturing that excitement and turning raw emotion into high-impact content. We set out to spark a feeling, and the results proved audiences are ready to live the Deerhurst story.”

Young woman smiling and waving while riding a mountain bike past people playing beach volleyball.
Man and woman wearing life jackets riding a green Kawasaki jet ski on a lake, with water splashing around them.
Couple paddling a red canoe on a calm lake in front of lakeside resort buildings with trees and clear sky.
Two women playing tennis on an outdoor court, one in white hitting the ball while the other in black prepares to return it.
Smiling woman and man wearing blue life jackets paddling a red canoe on a lake surrounded by green trees.
Man wearing helmet and gloves riding a mountain bike sharply on a dirt trail in a forest.
Two shirtless men jumping to hit a volleyball over a net while a woman in shorts and a cap watches on a sandy court surrounded by green trees.
Two people wearing life jackets riding a yellow and blue inflatable tube on a lake, smiling and enjoying the water activity.
Couple holding hands and running barefoot on a sandy beach near water during sunset.
Group of six young adults enjoying a meal and drinks together at an outdoor patio table surrounded by greenery.
White bowl with crispy glazed chicken pieces over rice and mixed vegetables, sprinkled with sesame seeds and chopped green onions, alongside a pink drink garnished with a lemon slice on a wooden table.
Group of six young adults enjoying a meal and drinks together at an outdoor patio table with greenery in the background.
Group of friends enjoying conversation and meals at an outdoor restaurant patio on a sunny day.
Sliced seared ahi tuna on a bed of mixed vegetables, noodles, and garnished with green herbs and sesame seeds in a white bowl.
Two men sitting on colorful chairs on a wooden dock near a lake, with three women walking barefoot on the dock and a pontoon boat passing by on the water.
Three women walking barefoot on a wooden dock toward a lake, with a man sitting in an orange chair by the water.
Smiling shirtless man in navy shorts relaxing on an orange wooden chair on a sunny dock by a lake with two women in swimsuits nearby.
Two golfers in matching light blue shirts and white caps stand overlooking a scenic lake surrounded by green forested hills.
Close-up of a white Callaway golf ball resting on bright green grass.
Woman wearing a white cap and blue shirt with red logos on a golf course at sunset with golf carts in the background.
Grilled steak with bone marrow, asparagus, roasted vegetables, and sauce on a wooden serving board at a set dining table.
Group of friends toasting with various drinks over a table with grilled food outdoors at sunset.
Outdoor dining table with gourmet dishes including grilled octopus with cherry tomatoes and lemon, fried chicken drumsticks, a bottle of red wine, and glasses of red wine and a red cocktail.
Two women sitting at an outdoor table enjoying conversation with food and drinks in front of them, string lights in the background.
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let's create something spectacular.
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