



Concept development, on-site direction, hero commercial, and four micro-ads highlighting the resort’s thrill, lifestyle, and signature amenities.
Capturing diverse guest experiences, such as golf, spa, outdoor adventure, and intimate moments, to fuel both campaign and evergreen content.
Created a detailed consumer research report and campaign audit, pinpointing target segments and engagement trends.
Engineered all assets for maximum impact on paid and organic channels. Clipped micro-content for cross-platform usage.























