Social Media marketing

Deerhurst resort
muskoka, ON

Project Overview
In June of 2025, Cartesian traveled to Huntsville for a two-day, high-energy shoot at Deerhurst Resort, Muskoka’s iconic playground.

Our objective: create raw, emotional, and exhilarating campaign content that spotlights every getaway possibility; from mountain biking and pickleball, to gourmet dining and helicopter rides.

The result was a cinematic suite of hero ads, micro-vids, and vibrant photography that made audiences crave a stay. All content was designed to ignite engagement across organic and paid social, driving new bookings and deepening brand love.
Included services

How We Delivered The Deerhurst Experience

Cinematic Campaign Production

Concept development, on-site direction, hero commercial, and four micro-ads highlighting the resort’s thrill, lifestyle, and signature amenities.

Premium Lifestyle Photography

Capturing diverse guest experiences, such as golf, spa, outdoor adventure, and intimate moments, to fuel both campaign and evergreen content.

Audience Insights & Audit

Created a detailed consumer research report and campaign audit, pinpointing target segments and engagement trends.

Social Media Performance

Engineered all assets for maximum impact on paid and organic channels. Clipped micro-content for cross-platform usage.

a word from our co-founder, Samuel miele

“Deerhurst Resort is Muskoka energy in its purest form - a place where adventure and nostalgia collide. Our campaign was all about capturing that excitement and turning raw emotion into high-impact content. We set out to spark a feeling, and the results proved audiences are ready to live the Deerhurst story.”

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let's create something spectacular.